Transform
your brand with
strategic clarity.
INTRO
What you will learn
In this ONE.OF.A.KIND Masterclass, you’ll gain the tools, insights, and confidence to build a brand strategy that is both authentic and powerful. Through a structured mix of theory, real-world case studies, and hands-on exercises, you will develop a clear and compelling brand strategy that sets you apart.
1. Develop a unique strategy
Master the core principles of brand strategy, organize your thoughts, and create a structured, crystal-clear roadmap for your brand - one that inspires, differentiates, and drives success.
2. Define a meaningful purpose
Through carefully crafted exercises, challenge your current perspectives and align your brand with a deeper purpose. Use your personal journal to stay focused on your north star and eliminate distractions that don’t contribute to your long-term vision.
3. Create a distinctive identity
Break free from traditional constraints and industry norms to achieve radical differentiation. Learn how to shape a brand identity that is truly unique, ensuring that your brand stands out in a crowded market.
4. Build lasting customer connections
Understand your customers on a deeper level - their desires, behaviors, and motivations. Learn how to create genuine, long-term relationships that go beyond simply selling a product or service.
5. Develop an authentic brand personality
Discover the personality traits that define your brand and learn how to align them with your business goals and company culture. Create a brand that feels consistent, trustworthy, and unmistakably yours.
6. Tell a compelling brand story
Be inspired by world-class examples and use your brand strategy as a foundation for a powerful, unified narrative. Learn how to articulate your brand’s identity and values in a way that opens new opportunities and shapes the future of your brand.
YOUR.LECTOR
Ulrike lives and breathes brand strategy.
With a background spanning finance and the creative industries, Ulrike brings a unique perspective - combining analytical precision with the artistry of brand storytelling. She has worked across four continents, collaborating with global corporations, agencies, and visionary entrepreneurs to craft brand strategies that are as powerful as they are timeless.
Ulrike believes that every brand holds untapped potential, and she thrives on uncovering what makes each one unique. Whether it's refining a brand’s core essence, aligning business goals with creative vision, or challenging industry norms to achieve true differentiation, she knows how to unlock brand value and drive impact.
In this ONE.OF.A.KIND Masterclass, Ulrike will guide you through the exact frameworks, tools, and insights she has used to help businesses define, strengthen, and scale their brands. You will learn how to think like a brand strategist, challenge conventions, and craft a brand that is truly one of a kind.
"Before this masterclass, I struggled to define what made my brand unique. Ulrike’s structured approach helped me gain total clarity, and now my brand stands out in ways I never imagined!"
- STARTUP-FOUNDER, TECHNOLOGY
"This course was a game-changer! The mix of strategy and creativity made branding finally click for me. I now have a clear vision and a roadmap to scale my business."
- CEO, FASHION
"Ulrike doesn’t just teach brand strategy—she helps you own it. The exercises and case studies were invaluable in shaping my brand’s identity and purpose."
- CMO, RETAIL
TASK.01
Invest in your brand
- Access 3+ HOURS of expert-led video content across 6 structured chapters
- Receive a premium 120-PAGE PERSONAL JOURNAL to map out your brand journey
- Work through 25+ targeted EXERCISES designed to challenge and refine your strategy - at your own pace
- Learn from 10 world-class CASE STUDIES, seeing brand strategy in action
- Gain exclusive INSIGHTS from Ulrike’s real-world branding experience, blending finance and creativity
Your brand is one of a kind - this masterclass gives you the tools to make it unforgettable.
€ 480
O.O.A.K.FOR.BUSINESS
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